Brakspear has a rich history, and as such they are renowned for their wonderful pubs, restaurants, hotels and brewery. Brakspear embodies the British way of life, from bustling pubs teeming with sensational Brakspear brews, to quintessential country hotels nestled in the sweeping English countryside. Their impressive portfolio boasts 132 establishments. Each and every venue is known for its captivating history, striking surroundings and enthralling individuality.
As you can imagine we were absolutely delighted when we learned they had chosen us to work with them on this monumental project and we’d like to share the journey with you.
How It Started
We were fortunate enough to have worked with Brakspears Marketing Director Dan on a previous project some time ago at Ideal Collection in Southampton, before Dan moved over to Brakspear.
When we discovered that Brakspear were looking to launch a whole new brand ‘Honeycomb Houses’ to enhance their direct bookings, we lept at the chance to throw our name into the ring. This opportunity grew into something much bigger and evolved into the build and development of a vast number of websites – and as the leading experts in website builds and development, we couldn’t possibly turn down such an incredible project.
Before we jumped into development mode, we worked with Brakspear to identify their long term goals and KPI’s. Understanding where the business was at and where it wanted to be allowed us to develop a completely bespoke digital strategy encompassing many key elements.
One of the key focal points of this project was an improvement in direct bookings, capturing bookings on-site is a much more cost effective method than using a third party booking platform like booking.com – third party booking platforms typically take a portion of the payment to cover their fees.
Alongside enhancing Brakspear’s direct bookings: we concentrated on upselling and cross-selling a wide variety of occasions and venue spaces. Occasions such as weddings, birthday parties, corporate meetings and much more. All of which could be hosted in the array of spaces at each venue.
Understanding your clients long term goals is absolutely crucial to the development process – we pride ourselves on taking the time to properly research and understand our clients needs and requirements – we feel this sets us apart from some agencies who opt for providing a pre-made website package. We don’t do one-size-fits-all here at Geek Unique, which is probably why we have such great relationships with our clients, who not only use our services time and time again but recommend us.
Geek Unique focused on much more than developing a beautiful website. They worked alongside us to understand Brakspears long term goals and how we could achieve them via our websites. They focused heavily on conversion and KPI’s which would help the business grow further.
Dan, Marketing Director Brakspear
One of the key reasons we chose Geek Unique was value for money. They offer London quality consultation paired with India priced development. With this being such a big project, cost was an important factor to us.